We invite publishers, streamers, affiliates and marketing partners to join the Kaleo affiliate programme as a commercial partnership. We work with performance-focused partners to drive quality traffic and to monetise audiences across digital channels. Our approach is collaborative: we provide the commercial framework, reporting and promotional resources, and partners bring their content, channels and audience expertise.
The programme is designed to create a straightforward, measurable partnership between Kaleo and third-party publishers. Its primary purpose is to align commercial incentives so both parties benefit from sustained player activity while keeping compliance and player safety central to the relationship. We aim to convert audience engagement into long-term value rather than short-term spikes.
Partners receive a commercial package that supports growth and lifecycle optimisation. Key benefits include:
We offer a range of commission models to match varying partner needs, from ongoing revenue arrangements to single-acquisition and hybrid solutions. Exact terms are agreed per partner and reflected in the commercial agreement. Commission calculations are transparent and documented so partners can understand how earnings accrue without needing to infer values from activity alone.
Accurate tracking and clear reporting are core to the partnership. We provide partners with a secure reporting interface that shows clicks, registrations and conversion events. Reporting is updated regularly and includes downloadable reports to support reconciliation. Any valid tracking discrepancies are investigated promptly through the affiliate team.
Partners receive a suite of marketing tools to simplify campaign delivery. Available resources include banners and creative kits optimised for desktop and mobile, campaign landing pages, and suggested messaging for different channels. Our affiliate managers support A/B testing, landing page recommendations and creative refreshes to help improve conversion rates.
We prioritise long-term relationships built on performance, transparency and mutual respect. Regular commercial reviews allow us to refine terms and creative strategies as volumes change. Partners who focus on compliant traffic and sustained engagement will find the programme suited to scaling over time.
